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Strategic marketing / David W. Cravens.
By: Cravens, David W.
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BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 5th ed.Description: xviii, 670 p. : ill. ; 24 cm.ISBN: 0256214387.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.802 CRS (Browse shelf) | 01 | Not For Loan | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.802 CRS (Browse shelf) | 02 | Available |
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| 658.05 HUB Building the real-time enterprise : | 658.05 HUB Building the real-time enterprise : | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.827 KES Strategic brand management : | 658.827 KES Strategic brand management : |
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