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Dictionary of marketing / A. Ivanovic, P.H. Collin.

By: Ivanovic, A, 1949-.
Contributor(s): Collin, P. H. (Peter Hodgson).
Material type: materialTypeLabelBookSeries: Bloomsbury reference. Publisher: London : Bloomsbury, c2003Edition: 3rd ed.Description: 289 p. ; 20 cm.ISBN: 9786610225897.Subject(s): Marketing -- DictionariesDDC classification: 658.8003
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