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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2003Description: xviii, 206 p. ; 24 cm.ISBN: 0471268674; 9780471268673.Subject(s): MarketingDDC classification: 658.8
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