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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Chennai : Pearson India Education, c2016Edition: 15th ed.Description: xxiii, 732 p. : col. ill. ; 26 cm.ISBN: 9789332558472.Subject(s): MarketingDDC classification: 658.8
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