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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.
By: Malhotra, Naresh K.
Contributor(s): Dash, Satyabhusan.
Material type:
BookPublisher: Chennai : Pearson India Education, 2016Edition: 7th ed.Description: xxx, 968 p. : ill. ; 28 cm.ISBN: 9789332555693.Subject(s): Marketing research. -- Research methodologyDDC classification: 658.83
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