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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw Hill Education (India), c2013Edition: 9th ed.Description: xliii, 1016 p. : ill. (chiefly col.) ; 24 cm.ISBN: 9781259026850; 125902685X.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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