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Services marketing / John E. G. Bateson, K. Douglas Hoffman.

By: Bateson, John E. G.
Contributor(s): Hoffman, K. Douglas.
Material type: materialTypeLabelBookPublisher: New Delhi ; Cengage Learning, 2011Edition: 4th ed.Description: xvii, 468 p. : ill. ; 26 cm.ISBN: 9788131516478; 8131516474.Subject(s): Service industries -- MarketingDDC classification: 658.8
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