Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type:
BookPublisher: Boston : Irwin/McGraw-Hill, c2000Edition: 2nd ed.Description: xxviii, 620 p. : ill. ; 25 cm.ISBN: 0072312211.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 02 Row 01 A | Non-fiction | 658.8 ZES (Browse shelf) | 01 | Not For Loan | 007738 |
Includes bibliographical references and index.
Business
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