Strategic marketing / David W. Cravens.
By: Cravens, David W.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 5th ed.Description: xviii, 670 p. : ill. ; 24 cm.ISBN: 0256214387.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.802 CRS (Browse shelf) | 01 | Not For Loan | 000232 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.802 CRS (Browse shelf) | 02 | Available | 007698 |
Includes bibliographical references and indexes.
Business
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