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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Gilly, Mary C | Graham, John L.
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw Hill Education (India), c2014Edition: 15th ed. Indian edition.Description: xxxiii, 622 p. : ill., col., maps ; 28 cm.ISBN: 9789339204464; 9339204468.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84
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