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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

By: Rust, Roland T.
Contributor(s): Zahorik, Anthony J | Keiningham, Timothy L.
Material type: materialTypeLabelBookPublisher: New York : HarperCollins College Publishers, c1996Description: xx, 508 p. : ill. ; 24 cm.ISBN: 0321055918.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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